Stopping Walmart Unauthorized Sellers with eEnforce
Remove Unauthorized Sellers
Stopping Walmart Unauthorized Sellers with eEnforce
Walmart’s e-tail division surged in 2019 growing by a whopping 41% year-over-year growth. Walmart is also the top grocer in the United States and believes that online grocery can be a lucrative segment for it. In September of 2016, Walmart made a commitment to becoming an eCommerce player. That meant purchasing Jet.com for $3.3 billion in hopes of boosting its competitive online advantage against Amazon. Walmart now accounts for 4.7% of online retail sales and is quickly trying to close the gap on Amazon. As a result, Amazon monitors pricing on Walmart’s products online and adjusts its “Buy Box” to compete against Walmart and to suppress its sales.
Regardless of the success of Walmart, non-authorized sellers and counterfeit sellers of products are finding their way onto their online platforms and are adversely impacting brands pricing both on Walmart and Amazon as well. For this reason, eEnforce has developed its Walmart Unauthorized Seller Removal program. Our program removes sellers violating a brand’s reseller policies by both authorized and unauthorized sellers on Walmart’s platform.
Walmart unauthorized seller removal can be very challenging for business owners. But at eEnforce, it is our specialty.
Walmart Unauthorized Seller Removal: Who Are They?
Unauthorized sellers bring an entire spread of challenges for your brand. Including costing you money and tarnishing your brand’s reputation. These are sellers that have zero relationship with your company. They are not authorized distributors of your brand and they are not a partnership.
Instead, they undercut your prices by obtaining legitimate goods illegally and reselling them. They even sell counterfeit products pretending to be part of your brand. It’s important to get rid of these Walmart unauthorized sellers before more damage is done.
Walmart unauthorized seller removal is critical for protecting your brand. At eEnforce, we specialize in the identification and removal of unauthorized sellers violating a brand’s reseller policies by both authorized and unauthorized sellers on Walmart.
Walmart Unauthorized Seller Removal: How Do They Operate?
There are a few common ways that unaffiliated third-parties can infringe on your brand. Walmart unauthorized seller removal is a matter of knowing where to find them by knowing how they operate. Unauthorized sellers typically employ one or a combination of the following strategies:
Buying Large Quantities of Your Product at Once. These are the sellers who buy large quantities of your product in one big purchase and try to sell the products at a lower price on Walmart. Sometimes they take it one step further by offering low shipping rates that your company cannot match.
Contacting Your Authorized Distributors. When it comes to unauthorized selling, this is a common go-to. The culprits will contact your authorized distributors in order to buy large quantities of your products, often times at wholesale prices. They then go on Walmart and sell below your MAP price.
Trying to compete. Some unauthorized sellers will try to compete with your brand and authorized third-party dealers. How? By adding details to their product listing descriptions that attempt to one-up your listings. For example, they might say their product is lighter or bigger than yours, even though it is not.
Creating Fake Names. Other Walmart unauthorized sellers and counterfeiters will set up numerous fake retailer names to sell your products. This means if one of their fake accounts is shut down, they can simply create a new one.
With eEnforce, our Walmart unauthorized seller removal puts an end to their game.
Will Walmart Help Me with Walmart Unauthorized Seller Removal? No. Walmart views unauthorized sellers as contractual disputes between them and your brand and will take no action. The only scenario in which they might take action is if there is something illegal going on, but even then, it helps to have someone like eEnforce on your side.
If a non-authorized seller is committing copyright infringement by using registered trademarked material without permission, or using your company’s logo, or perhaps using your company’s advertising copy word-for-word on their listing, these actions are grounds for legal action. Any of these scenarios is a perfect example of when eEnforce can deploy our legal team to assist in the Walmart unauthorized seller removal.
But, if your issue is that the unauthorized seller is undercutting your MAP pricing, or that they are unauthorized, Walmart will not help you. With eEnforce, we can make unauthorized sellers and counterfeiters disappear just for being a nuisance to your business.
Our Walmart Unauthorized Seller Removal Program:
In order to assist business owners in Walmart unauthorized seller removal, we have developed a foolproof system for identifying, locating, contacting, and dispensing of these unwanted third-parties. Here is a step-by-step look at our program:
- We help brands develop a comprehensive enforcement strategy.
- Identify the real identities of unauthorized sellers and counterfeiters behind the store names on Walmart down to their social security and EIN levels. This includes Name, Address, Phone Number and email.
- Send out legal notifications in volume directly to the exposed seller at their home or business approved by the brand.
- Force the seller off the platform for federal trademark infringement your brands trademark.
- Ensure they don’t return.
Walmart unauthorized seller removal can be an overwhelming and daunting task, especially if you are doing it alone. Our program is designed to do the heavy lifting for you.
Get Your Brand Protected on Walmart
At eEnforce, we take action to make sure your brand is protected. That’s because we understand you need someone on your side when it comes to Walmart unauthorized seller removal.
eEnforce has been helping companies ranging from startups to Fortune 100 companies find the real identities of imposter sellers for the last decade. We are the only online protection and enforcement firm that maintains the legal license and capabilities to identify unauthorized Walmart sellers. We can even locate them down to their EIN or social security number and take legal action against violators of a brand’s trademark.
In a collaboration between intelligence-based technology and licensed investigators, your business is being protected 24 hours a day, 7 days a week with eEnforce. MAP pricing, product distribution, quality control, and your bottom line are safe from Walmart hijackers with our services. We uphold your reputation as a Walmart seller so that you can focus on what you do best: making your product and building your brand.
Not only is eEnforce one of the fastest-growing eCommerce protection services in the world, but we’re the only company that offers a 30-day risk-free trial. Let us help you keep your brand protected on Walmart.
Let our Walmart Unauthorized Seller Removal Program help your brand. Start Your 30 Day Risk-Free Trial Today!
Since 2011, eEnforce™ has provided eCommerce protection for brands seeking permanent solutions to stopping unauthorized sellers and other online, intellectual property violators.
We are able to find, identify, track and permanently remove unauthorized sellers on marketplaces and private websites. In fact we are able to help your brand get an average of 94%+ control over your MAP pricing in the first 90-180 days depending on the severity of your brands supply chain-leakage.
We augment your brand’s team with our expertise, advanced intelligence & investigative tools, and bandwidth expansion to allow you to regain control over your online, eCommerce channels.