Hijackers Since 2011
Stop Amazon Hijackers
Stopping Amazon Hijackers with eEnforce
You’ve worked hard to get your business up and running. What was once just an idea has now become a brand that people trust. Your clients come to you because they expect the high-quality product that you provide. The last thing that you want is for cyber criminals to hijack your sales. Stopping Amazon hijackers is not only important for your bottom line, it’s crucial to your brand’s reputation.
Listing your products on Amazon has its share of conveniences. Amazon handles fulfillment of your orders and provides a vast customer base that might not be available to you otherwise. But Amazon hijackers lurk in the shadows. With eEnforce, stopping Amazon hijackers has never been easier.
What Does It Mean to Get a Brand Hijacked on Amazon?
If your brand has been selling on Amazon for any length of time you are probably experiencing Amazon hijackers selling products under your listing. They don’t put forth any effort on listing optimization or images, they just hijack your listings and steal your sales, and many times control Amazon’s “Buy-Box.”
There are 3 types of Amazon hijackers. Identifying them depends on how they fulfill their product shipment.
- FBM Hijackers: They sell on your listing and ship the product to buyers from their warehouse, distributor or factory. This type of hijacker typically is indicative of a significant distribution leak, damaged or outdated goods, or knock-offs being fulfilled from China.
- FBA Hijackers: They sell on your listing but their products are fulfilled by Amazon. Some are unauthorized sellers of legitimate products at deep discounts to MAP pricing, others are knock-offs that are being allowed into Amazon warehouses and/or being co-mingled with legitimate products.
- Amazon VC Hijacker: They hijack your products or have access to large quantities of your products and sell directly to Amazon under vendor central, undercutting your brand’s pricing.
What is the Amazon “Buy-Box?”
Any time you shop for products on Amazon, there comes a point when it is time to add the item to your cart. You’ve read the reviews, looked at the product details, perhaps even compared to similar products, and now that you’ve made your decision you look for the “Add-to-Cart” button. This button is known as the “Buy-Box.” Amazon will grant authorized sellers like yourself the legitimacy of the “Buy-Box” on your listing, because it’s an icon that buyers have come to recognize and trust. While buyers have the option to purchase from other sellers, it is much more likely that they will proceed under the convenience of the first available option. eEnforce will help you maintain that ever-important “Buy-Box” on your listing so that you don’t lose out on business from Amazon hijackers.
What is the Impact of an Amazon Hijacker?
Aside from the obvious monetary impact on your business, Amazon hijackers can inflict collateral damage in the form of negative reviews. For example, a buyer might find your listing and notice that the “same” product is available from another seller at a cheaper price. They don’t realize that this “other seller” is actually an Amazon hijacker. In an attempt to save money they go with the hijacker’s product. You’ve now lost that sale.
But the nightmare has just begun. This buyer then receives either a legitimate product, obtained via illegal means, or a counterfeit product, which of course is not representative of your brand. So the unsatisfied customer does what any unsatisfied Amazon buyer would do and returns to leave a one-star review. However, many times their frustration will end up on your listing. Disgruntled buyers return to the page where they found the product. They’ll leave a negative review for the product, as opposed to the seller. As if losing money on the sale were not frustrating enough, your brand’s credibility is hurt by the overall score attached to it from the customer reviews.
Should I Just Avoid Selling on Amazon?
Of course not! Amazon is a constantly evolving online marketplace that will help your business grow and improve your brand recognition. These annoying hijackers shouldn’t stop you from utilizing such a worthwhile business tool. Stopping Amazon hijackers is easy with eEnforce on your side.
Can I Report Hijackers to Amazon?
Most of the time, Amazon views hijackers selling unauthorized, but legitimate product a contractual dispute between them and your brand and will take no action. With eEnforce, Amazon hijackers are found, dealt with, and disposed of for good.
Can I Take Legal Action Against Amazon Hijackers?
Absolutely, and stopping Amazon hijackers as well as taking legal action against them is made much simpler with eEnforce. First and foremost, having a registered trademark for your product is in many ways the brick wall of your legal action against an Amazon hijacker. If you do not have one, you should look into obtaining a trademark for precisely this scenario.
If an Amazon hijacker is committing copyright or trademark infringement and you wish to send them a cease and desist letter, eEnforce will help you identify the culprits and devise an attack on their inboxes. Having a hijacker on your Amazon listing can be frustrating enough as it is. Not knowing who they are and where they are operating from makes it impossible to take legal action. eEnforce is here to help.
How Does eEnforce Assist in Stopping Amazon Hijackers?
At eEnforce we can easily detect this type of activity and shut it down by:
- Helping brands develop a comprehensive enforcement strategy.
- Identifying the real identities of unauthorized sellers, hijackers, rogue ASIN’s, and counterfeiters behind the store names on Amazon down to their social security and EIN levels. This includes: Name, Address, Phone Number and email.
- Sending out legal notifications in volume directly to the exposed seller at their home or business approved by the brand.
- Forcing the seller off the platform for federal trademark infringement of your brands trademark.
- Ensuring they don’t return.
- Building your brand’s enforcement credibility against unauthorized sellers and counterfeiters.
eEnforce: Stopping Amazon Hijackers So You Can Focus on Building Your Brand
eEnforce has been helping companies ranging from startups to Fortune 100 companies find the real identities of imposter sellers for the last decade. We help businesses stop hijackers from infringing upon their trademarks on Amazon. We are the only online protection and enforcement firm that maintains the legal license and capabilities to identify unauthorized Amazon sellers. We can even locate them down to their EIN or social security number and take legal action against violators of a brand’s trademark.
In a collaboration between intelligence-based technology and licensed investigators, your business is being protected 24 hours a day, 7 days a week with eEnforce. MAP pricing, product distribution, quality control, and your bottom line are safe from Amazon hijackers with our services. We uphold your reputation as an Amazon seller so that you can focus on what you do best: making your product and building your brand.
Not only is eEnforce one of the fastest-growing eCommerce protection services in the world, but we’re the only company that offers a 30-day risk-free trial and a guarantee that Amazon hijackers will keep out, and stay out.
It’s time to start stopping Amazon hijackers. Start Your 30 Day Risk-Free Trial Today!
Since 2011, eEnforce™ has provided eCommerce protection for brands seeking permanent solutions to stopping unauthorized sellers and other online, intellectual property violators.
We are able to find, identify, track and permanently remove unauthorized sellers on marketplaces and private websites. In fact we are able to help your brand get an average of 94%+ control over your MAP pricing in the first 90-180 days depending on the severity of your brands supply chain-leakage.
We augment your brand’s team with our expertise, advanced intelligence & investigative tools, and bandwidth expansion to allow you to regain control over your online, eCommerce channels.