Brand Protection For Specialty Food Companies
CPG |Specialty Foods
THE CHALLENGE
Leading specialty foods manufacturer was struggling with losing sales on Amazon’s “Buy Box” costing them hundreds of thousands of dollars.
LOSS OF INVESTOR CONFIDENCE: This loss of sales was creating challenges in continuing to grow their brand.
THE SOLUTION
FIND-IDENTIFY-TARGET-REMOVE – eEnforce™ Was tasked to identify the sellers causing the loss of revenue and “Buy Box Control” on Amazon. Through our “Intelligence Driven Technology” we were able to identify over 200 stores that were causing the majority of revenue loss with the company. Our goal was to unmask the sellers real identities and get them permanently removed and regain control over “Buy Box” and MAP pricing on Amazon.
THE RESULT
QUICK CONTROL – Within 2 months of retaining eEnforce™, high-volume unauthorized sellers were personally identified and halted, allowing the brand to regain control over key ASINs and the Amazon Buy Box and gaining 100% Revenue Increase over that period of time.
KEY RESULT:
In only 2 months, eEnforce™ was able to increase the brands revenue by 100% by gaining control over unauthorized sellers on Amazon, eBay & Walmart. This change has allowed the company to continue to grow their profits and distribution channels.
